If you read “No time for a world cup” and “I couldn’t hack time”, you might remember that after spending my time in Sweden studying at Hyper Island, I couldn't move forward because of visa process around the world between 2014 and 2016. In the meantime, among personal time spending on different skill learnings, I worked for a branding agency in Brazil for a few months. It was the agency that brought to Brazil, more than 20 years ago, the term “branding" and made it a successful business full of talent people.
When accepting the job, the goal was simple: to integrate the digital thinking into the branding development. From scratch, we would define the agency’s digital role when applied to every branding project. A dream job, except for: the culture clash.
Culture, and the learning exchange it provides, is the one reason I’m trying to change my life. And it’s a top priority for me to decide if I should stay or go.