STORY,
a levitating
timepiece
how to change the way people perceive time?
One of the few things we all share as humans is time, even though we are separate by timezones. Seconds, minutes, hours, months, years. STORY was conceived from a fascination and passion on how we all perceive time, which can be quite different from one person to the other, even if we are locked in those same numbers, and also Flyte's' love for levitating objects. STORY's unique way to measure time might have passed through your timeline between February and March of 2017, reaching an incredible mark of more than 1,500 backers and almost $700,000 USD in pledges on Kickstarter.
Role: Creative collaboration all over during pre-launch period (page campaign UX, film concept and copywriting, PR material copywriting) and Community Manager / PR during the campaign.
Coverage: The Verge, Ignant, This Is Colossal, Design Boom, PSFK, Business Insider, Tabi Labo
Website: Story on Kickstarter